5 Marketing Jargon Terms Everyone Should Know 

TANU BHATNAGAR

COURSE NEWS

Marketing is a language all its own. Filled with jargon, buzzwords, and acronyms, it can be tough to keep up if you're not an insider. So, whether you're a student ,curious consumer, a budding entrepreneur, or just someone who wants to be able to hold their own in a conversation about marketing,

Gorilla Marketing  

Think wild, unexpected things like flash mobs or crazy stunts to grab attention on a shoestring budget.

Flywheel Marketing

It's not about pushing customers down a sales funnel. It's about happy customers recommending you to their friends, creating a positive loop that keeps your business spinning (like a flywheel!).

Marketing Myopia 

Don't be short-sighted! Don't just focus on quick sales, build a strong brand for long-term success. Think like a farmer who takes care of the soil today to grow strong crops tomorrow.

Omnichannel

Everything should work together! From emails to store visits, make it all flow smoothly for customers. Imagine a coffee shop recommending drinks right when you walk by – seamless and helpful.

Micro-Influencers

Forget big celebrities! These smaller guys have dedicated fans who trust their recommendations, like friends sharing their favorite spots. Their genuine word gets you real customers interested.

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