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MICA - The School of Ideas, Ahmedabad ONLINE

  • Gujarat
  • Estd 1991

[5] Based On 7728 Reviews



Established in 1991, MICA stands as a trailblazing institution, pioneering the concept of residential education in India and the Asia-Pacific region. It has been dedicated to addressing the intricate needs of integrated marketing communication in various sectors, including industry, government, and the community.

MICA is renowned for nurturing specialists in the field of communication management, embodying a commitment to staying contemporary and responsive to the ever-evolving landscape of communication.The MICA brand represents modern, reliable, and affordable communication management capabilities. MICA proudly graduates people who excel in marketing, marketing research, advertising, media, and communication-related fields. It's recognised as India's best business school for marketing, brand management, media, and communication studies.

In a strategic collaboration with UpGrad, MICA extends its expertise through the Advanced Certification Program in Digital Marketing & Communication. This program is meticulously crafted and delivered by the esteemed Core MICA Faculty and Industry Experts. Students gain unrestricted access to a rich array of resources, including video lectures, live interactions, case studies, industry projects, assignments, and tool labs, all conveniently accessible through the comprehensive UpGrad Learning Platform. This platform ensures flexibility, enabling students to engage with content seamlessly on desktops, laptops, or mobile devices using the UpGrad Learning App. Additionally, every student benefits from the guidance of a dedicated student success manager, ensuring prompt updates on classes, timelines, and events.

MICA's legacy of excellence in communication education finds new horizons through this collaboration with UpGrad, providing aspiring professionals with the skills and knowledge they need to thrive in the dynamic world of digital marketing and communication


  • E-Classroom

Highlights of MICA - The School of Ideas, Ahmedabad ONLINE

Name MICA - The School of Ideas, Ahmedabad ONLINE
Year of Establishment Estd 1991
Type Private
Exam Frequency Deemed to be University
Approvals & Recognitions
Courses Undergraduate, Postgraduate, Doctoral
Location Ahmedabad, Gujarat
Contact Details 02717-308250, 308349
  1. Leadership in Marketing and Communication: MICA, established in 1991, holds a prominent position as India's leading management institute specializing in strategic marketing and communication. Its reputation as a household brand in the industry is a testament to its excellence.

  2. NIRF Ranking 2023: MICA's commitment to quality education is reflected in its ranking. In the NIRF (National Institutional Ranking Framework) 2023, MICA is ranked 37 in the B-School category, further solidifying its standing as a top-tier institution.

  3. Flagship Program - PGDM-C: MICA's flagship program, the two-year Post Graduate Diploma in Management-Communications (PGDM-C), is designed to equip students with specialized expertise in areas such as advertising, branding, digital marketing, media management, public relations, and market research.

  4. Distinguished Faculty: MICA boasts a faculty comprised of highly experienced academics and industry professionals. Their diverse backgrounds bring a wealth of knowledge and practical insights to the classroom, enriching the learning experience.

  5. Industry Collaboration: MICA maintains close collaborations with industry experts, practitioners, and top marketing and communication professionals. This partnership ensures that the curriculum remains aligned with current industry trends and practices.

  6. Research Excellence: Both faculty and students at MICA actively engage in research, publishing papers, and participating in national and international conferences. Their contributions significantly enhance the body of knowledge in marketing and communication.

  7. State-of-the-Art Campus: MICA's modern campus features well-equipped classrooms, libraries, multimedia studios, computer labs, and a specialized market research department, providing students with a conducive learning environment.

  8. Strong Industry Network: MICA's robust industrial network facilitates internships, live projects, and placements, offering students valuable industry exposure and career prospects.

  9. Vibrant Campus Life: The institution promotes an active campus life through various student groups and committees. These organize a wide array of events, contests, cultural activities, and guest lectures, fostering holistic development.

  10. Exceptional Placement Record: MICA's consistent track record in placements speaks volumes. Students benefit from the dedicated placement cell, which advises and supports them throughout the placement process, connecting them with prestigious firms.

Post-Graduate Courses

  • Post Graduate Certificate Programme in Digital Marketing and Communication with Specialization (DMC-S)

  • Post Graduate Certificate Programme in Advertising Management and Public Relations (AMPR)

  • Post Graduate Certificate Programme in Managing Brands and Marketing Communication (MBMC)

  • Post Graduate Certificate Programme in Brand Communication Management (BCM)

  • Post Graduate Certificate Programme in Strategic Brand Management and Communications (SBMC)

  • Executive Certificate Programme in Strategic Communication with Storytelling (SCS)

All of the MICA Online programs are taught by experienced faculty and industry experts. The programs are designed to be industry-oriented and to prepare students for success in the digital age.

According to the MICA website, the following programs are concluded for online mode:

  • Sales and Marketing Communication

  • E-Commerce Business Management

  • Retail and Shopper Marketing

  • Digital Marketing

  • Business Management

  • Market Research and Data Analytics

  • Advanced Digital Transformation Programme - International (ADTP)

  • Media & Entertainment Management

The MICA website states that these programs were designed to meet the needs of the industry at the time. However, the industry is constantly changing and evolving, and MICA is committed to providing its students with the most up-to-date and relevant education possible. As a result, MICA regularly reviews and updates its programs to ensure that they meet the needs of the current job market

Admissions at Mudra Institute of Communications, Ahmedabad (MICA) follow a comprehensive and competitive screening process. Here's an overview of the admission procedure:

Step 1 - Online Application: Candidates are required to submit their applications online through the official MICA website. The application form collects personal information, academic details, job experience (if applicable), and other essential information.

Step 2 - Entrance Test Scores: Applicants must provide their scores from one of the following entrance exams: Common Admission Test (CAT), Xavier Aptitude Test (XAT), or Graduate Management Admission Test (GMAT). These scores serve as the primary criteria for shortlisting candidates for further rounds.

Step 3 - MICA Admission Test (MICAT): Shortlisted candidates are invited to take the MICA Admission Test (MICAT). MICAT assesses their analytical and verbal abilities, written communication skills, divergent thinking, and general understanding of marketing and media.

Step 4 - Group Exercises and Personal Interviews (GE & PI): Candidates who successfully clear the MICAT proceed to the Group Exercises (GE) and Personal Interview (PI) rounds. These evaluations focus on communication skills, problem-solving capabilities, leadership potential, and suitability for MICA's programs.

Step 5 - Comprehensive Assessment: The final selection process combines the candidate's performance in MICAT, GE, and PI with other factors such as academic records, professional experience, extracurricular achievements, and diversity criteria.

Step 6 - Admission Offers: MICA extends admission offers to the candidates who successfully navigate the rigorous selection process. These offers provide details about the specific program, any associated conditions, and a deadline for accepting the offer.

Applicants who accept the admission offer are required to complete the necessary paperwork and payment as per the provided instructions.

MICA's admission process is designed to ensure that candidates with the right combination of academic excellence, aptitude, and communication skills are selected to be part of its esteemed programs.

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