In a groundbreaking initiative, the prestigious Indian Institute of Technology,IIT Kharagpur, has unveiled an enticing opportunity for students, faculty, and industry professionals eager to delve into digital marketing. The recently announced online short-term course, christened ‘Marketing in the Digital World,’ is poised to provide practical insights and hands-on training in key facets of the digital marketing landscape.

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IIT Kharagpur Course Overview

The curriculum has been meticulously crafted to cater to mid-level managers across diverse business domains, MSME and startup entrepreneurs, and genuine digital marketing enthusiasts. Participants will gain expertise in leveraging various digital channels, including emails, social media marketing, web marketing, affiliate marketing, sponsored content, and performance marketing.

Course Schedule and Admission Details

Scheduled to take place from January 15 to January 19, 2024, the course adopts a first-come, first-served approach, limiting the cohort to a maximum of 50 students. Aspiring candidates are urged to submit their online applications by January 10, 2024, to secure a spot in this exclusive program.

Course Structure

The program promises a dynamic blend of lectures, hands-on training sessions, and interactive discussions. Distinguished academicians and industry experts, equipped with proven knowledge and practical skills in digital marketing, will serve as instructors, ensuring a comprehensive learning experience.

Subjects Covered

The curriculum spans a wide array of subjects, encompassing Digital Marketing in the disruptive era, the intricacies of content creation, curation, and video hosting, Attribution Modeling, Customer Relationship Management using Digital Marketing, and the crucial aspect of measuring the effectiveness of digital marketing strategies.

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Fee Structure:

• IIT Kharagpur students are exempt from any course fees, making it an invaluable opportunity for the institution’s students.
• Industry participants will incur a fee of INR 10,000 + 18% GST, totaling INR 11,800.
• Faculty members are required to pay INR 7,500 + 18% GST, amounting to INR 8,850.
• Students, excluding those from IIT Kharagpur, have a fee of INR 5,000 + 18% GST, totalling INR 5,900.

Application Process

Interested individuals can apply online by visiting https://sites.google.com/view/mdpdmvgsom. The application process involves signing up, creating an account, logging in, filling in the program name or ID (Digital Marketing), and submitting the application. Successful applicants will then pay the requisite fees to complete the enrollment process.

Festive Offer: As a festive bonus, students from IIT Kharagpur will enjoy a fee waiver, enhancing the accessibility of this invaluable learning opportunity.

How to Apply: For those keen to join this transformative course, the application process involves a few simple steps:

1. Visit the official application link: https://erp.iitkgp.ac.in/CEP/courses.htm.
2. Sign up and create an account.
3. Log in to the account.
4. Fill in the program name/ID – Digital Marketing and proceed to apply for the course.
5. Await approval from the program coordinator.
6. Upon approval, complete the enrollment by paying the stipulated fees.

Course Curriculum

The meticulously designed curriculum covers a spectrum of topics critical to digital marketing success, including navigating the disruptive era, understanding fundamentals, conceptualizing and creating content, curation and video hosting, attribution modelling, leveraging digital marketing for customer relationship management, and assessing the efficacy of digital marketing strategies.

End Note

In conclusion, IIT Kharagpur’s ‘Marketing in the Digital World’ emerges as a beacon of knowledge and skill development in the realm of digital marketing. With its inclusive approach and expert-led instruction, this course is poised to empower a new generation of professionals with the tools needed to thrive in the digital landscape. Interested candidates are encouraged to seize this opportunity by applying before the January 10, 2024, deadline.

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