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category: Management , Design
duration: 4 years
mode: offline
course ID: CT-172
reviews: 265
Marketing Management Course 2023 Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior.
Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market.
The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations.
Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
| Course Name | MBA Marketing |
| MBA Marketing Syllabus | Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws |
| MBA Marketing Programs | Full Time, Part Time, distance, Online |
| MBA Marketing colleges in India | IIM Kozikhode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management |
| MBA Marketing Online | University of Mysore, Jain University |
| MBA Marketing Scope | Phd, Jobs |
| MBA Marketing Jobs | Marketing executive, Digital Marketer, Retail Marketer |
| MBA Marketing Salary (INR) | 5,00,000 – 7,00,000 |
| Type | Eligibility | Duration |
|---|---|---|
| Full-time MBA Marketing | 50% marks in graduation + valid scores in national level MBA exams. | 2 years |
| Part-time MBA Marketing | Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD | 2-3 years |
| Distance MBA Marketing | 50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit based selection process) | 2 years |
| MBA Marketing Online | 50% marks (45% for SC/ST) in graduation in any discipline | Minimum 2 years, Maximum 4 years from the date of registration. |
| Job Profiles | Lowest Salary Offered | Highest Salary Offered |
|---|---|---|
| Business Development Executive | INR 1.74 LPA | INR 5.57 LPA |
| Marketing Manager | INR 2.91 LPA | INR 20 LPA |
| Media Planner | INR 2.33 LPA | INR 8.4 LPA |
| Sales Manager | INR 2.45 LPA | INR 10 LPA |
| Product Manager | INR 8.84 LPA | INR 15 LPA |
| Asset Manager | INR 2.59 LPA | INR 10 LPA |
| Digital Marketing Manager | INR 3.2 LPA | INR 15 LPA |
| Job Profile | Salary (per month) |
|---|---|
| Retail Marketing Fresher | INR 20,000 |
| Marketing Executive | INR 25,000 |
| Marketing Field Executive | INR 27,000 |
| Digital Marketer | INR 25,000 |
| Digital Marketing Executive | INR 35,000 |
| Digital Marketing Entrepreneur | INR 50,000 |
| Top Government Companies | Job Roles | Salary (per annum) |
|---|---|---|
| State Bank of India | Manager | INR 7,00,000 |
| National Fertilizers Limited | Management Trainee | INR 3,00,000 |
| Indian Pharmacopoeia Commission Recruitment | Marketing Assistant | INR 6,00,000 |
| Solar Energy Corporation of India | Senior Manager | INR 8,50,000 |
| MBA Marketing Core subjects | MBA Marketing Elective Subjects |
|---|---|
| Management Concepts | Advertising Management |
| Management Information Systems | International Marketing |
| Marketing Management | Business Marketing Operations |
| Accounting and Managerial Decisions | New Product Development and Marketing |
| Strategic Management | Integrated Marketing Communications |
| Human Resource Management | Salesforce Management |
| Business Environment | Marketing Research |
Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.
Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission.
| College Name | Exams Accepted | Application Status |
|---|---|---|
| Xavier Institute of Management Bhubaneswar | XAT | Applications Open till December 10, 2021 |
| VIT Business School | CAT/ NMAT/ MAT/ XAT/ GMAT/ CMAT | December 09 – January 31, 2022 (Open) |
| St. Xavier’s University, Kolkata | CAT/XAT | To Be Announced |
| International Management Institute | CAT/ XAT/ GMAT | October 20 – December 16, 2021 |
| IMT Ghaziabad | CAT/ XAT/ GMAT/ CMAT | November 25, 2021 |
| ICFAI Hyderabad | CAT/ GMAT/ IBSAT/ NMAT | July 2021- 2nd week of December 2021 |
| IIFT Delhi | IIFT/ GMAT | Closed |
| ICFAI Business School Gurgaon | CAT/ GMAT/ IBSAT/ NMAT | January 31st, 2022 (Open) |
| ICFAI University Jaipur | University Entrance Exam+PI | January 31st, 2022 (Open) |
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