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Media Management Course in Management

category: Management , Design

duration: 4 years

mode: offline

course ID: CT-174

reviews: 179

About Media Management Course

Media Management Course 2023 Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry.

The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house.

Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy.??It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.

Media Management Course Scope

  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 

Media Management Course Subjects

  • Digital Marketing
  • Mass Media Industry
  • Media Design
  • Media Ethics
  • Press Law
  • Public Relations
  • Theories of Mass Communication

Media Management Course Eligibility

Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate

 

  • Candidates should be graduates in any discipline from a recognised institute or university
  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory

  • Communication Management

Media Management Course Level

  • Course Fees
    Maximum Fees6.73 Lakhs 
    Minimum Fees0.51 Lakhs 
     
    Degree Offered in UG
    B.C.J
  • Course Fees
    Maximum Fees11 Lakhs 
    Minimum Fees0.07 Lakhs 
     
    Degree Offered in PG
    MBA
    PGD
    M.C.J

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