Management

B.Des + MBA Integrated

B.Des + MBA Integrated is a five-year dual-degree programme that combines an undergraduate design education with postgraduate management study, that awards both a Bachelor of Design and an MBA. The early years build core design skills such as visual communication, design thinking, materials and computer-aided design, together with a chosen design specialisation such as product, fashion or communication design. The later years shift to management subjects including marketing, finance, human resources and business strategy, with an emphasis on design and brand strategy. Admission is usually through a design aptitude test such as NID DAT or UCEED, or a university's own test, often followed by a portfolio review or interview. The programme suits Class 12 students who want a creative design career combined with management and business skills.

5 years
Duration
Integrated
Level

About B.Des + MBA Integrated

B.Des + MBA Integrated is a five-year dual-degree programme that combines an undergraduate design education with postgraduate management study, that awards both a Bachelor of Design and an MBA. The early years build core design skills such as visual communication, design thinking, materials and computer-aided design, together with a chosen design specialisation such as product, fashion or communication design. The later years shift to management subjects including marketing, finance, human resources and business strategy, with an emphasis on design and brand strategy. Admission is usually through a design aptitude test such as NID DAT or UCEED, or a university's own test, often followed by a portfolio review or interview. The programme suits Class 12 students who want a creative design career combined with management and business skills.

Why Choose B.Des + MBA Integrated

Design skills paired with business skills

Graduates combine a creative design education with marketing, finance and strategy, useful for design-led business roles.

Direct pathway to management roles

The integrated format leads straight into an MBA without a separate postgraduate application after the design years.

Suited to design-driven industries

The combination fits roles in product companies, branding and design consultancies that value both design and business judgement.

Two recognised degrees

Graduates complete the programme with both a B.Des and an MBA.

Detailed Syllabus (10 semesters over 5 years, combining a design undergraduate phase with an MBA phase)

Core Subjects

Design Fundamentals
Visual Communication
Design Thinking
Materials and Manufacturing Processes
Computer-Aided Design (CAD)
Marketing Management
Financial Management
Human Resource Management
Brand Management
Business Strategy
Design Research
Operations Management

Elective Subjects

User Experience (UX) Design
Fashion, Product or Communication Design Specialisation
Design Entrepreneurship
Digital Marketing
Sustainable Design
Design for Social Innovation
Design years are studio-based, with sketching, model-making, CAD and a portfolio built up through the programme, along with a design internship. The management years add a summer business internship and a final capstone project that applies design thinking to a business or brand problem.
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