Arts & Humanities

Bachelor of Mass Media

Bachelor of Mass Media (BMM) is an undergraduate programme, usually three years and six semesters long, open to students from any Class 12 stream who want a career in media, advertising or communication. It covers journalism, advertising, public relations, film and television production, and digital and social media, combining classroom teaching with practical assignments, projects and industry internships. The course is widely offered in Maharashtra, particularly through colleges affiliated to the University of Mumbai, and increasingly at colleges in other states as well. BMM suits students who are interested in media, writing or creative communication and want an industry-oriented undergraduate degree rather than a traditional BA.

3 years
Duration
Undergraduate
Level

About Bachelor of Mass Media

Bachelor of Mass Media (BMM) is an undergraduate programme, usually three years and six semesters long, open to students from any Class 12 stream who want a career in media, advertising or communication. It covers journalism, advertising, public relations, film and television production, and digital and social media, combining classroom teaching with practical assignments, projects and industry internships. The course is widely offered in Maharashtra, particularly through colleges affiliated to the University of Mumbai, and increasingly at colleges in other states as well. BMM suits students who are interested in media, writing or creative communication and want an industry-oriented undergraduate degree rather than a traditional BA.

Why Choose BMM

Industry-oriented curriculum

BMM is designed around practical media skills such as writing, production and design, rather than a purely theoretical approach.

Covers multiple media fields

Students get exposure to journalism, advertising, public relations and digital media within a single degree, helping them choose a specialisation later.

Internship and project exposure

Compulsory internships and a final-year project give students real industry experience before graduating.

Direct entry into media careers

Graduates can enter media, advertising or communication roles directly, without necessarily needing a postgraduate degree first.

Detailed Syllabus (6 semesters over 3 years)

Core Subjects

Introduction to Mass Communication
Journalism and Reporting
Advertising
Public Relations
Film and Television Production
Media Laws and Ethics
Social Media and Digital Marketing
Media Research
Script Writing
Graphic Design and Visual Communication

Elective Subjects

Radio Production
Corporate Communication
Media Psychology
Event Management
Political Communication
Entrepreneurship in Media
BMM includes practical assignments in writing, photography, video production and design throughout the course, along with a compulsory internship with a media or communication organisation and a final-year project in a chosen area such as advertising, journalism or production.
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