Arts & Humanities

PG Diploma in Advertising and PR

PG Diploma in Advertising and PR is a one-year postgraduate diploma for graduates who want to build a career in advertising, public relations and corporate communication. It covers advertising principles, copywriting, brand management, media planning, public relations practice and digital and social media marketing, combined with live projects, campaign simulations and portfolio work. Many institutes also include an internship with an advertising agency, PR firm or media house. The programme suits graduates from any discipline who enjoy creative and persuasive communication and want a quick, practical route into the advertising and PR industry, rather than a longer postgraduate degree, before starting work in agencies, corporates or media organisations.

1 years
Duration
Diploma
Level

About PG Diploma in Advertising and PR

PG Diploma in Advertising and PR is a one-year postgraduate diploma for graduates who want to build a career in advertising, public relations and corporate communication. It covers advertising principles, copywriting, brand management, media planning, public relations practice and digital and social media marketing, combined with live projects, campaign simulations and portfolio work. Many institutes also include an internship with an advertising agency, PR firm or media house. The programme suits graduates from any discipline who enjoy creative and persuasive communication and want a quick, practical route into the advertising and PR industry, rather than a longer postgraduate degree, before starting work in agencies, corporates or media organisations.

Why Choose PG Diploma in Advertising and PR

Short, focused professional course

At one year, the programme offers a quick route into the advertising and public relations industry after graduation.

Practical, industry-oriented learning

Coursework is built around live campaigns, case studies and portfolio projects rather than only theory.

Wide range of career options

Graduates can work in advertising agencies, PR firms, corporate communications, media houses or digital marketing teams.

Detailed Syllabus (2 semesters over 1 year)

Core Subjects

Principles of Advertising
Public Relations Theory and Practice
Brand Management
Media Planning and Buying
Copywriting and Content Creation
Corporate Communication
Digital and Social Media Marketing
Consumer Behaviour and Market Research
Integrated Marketing Communication
Media Law and Ethics
Visual Communication Basics

Elective Subjects

Digital Marketing Analytics
Crisis Communication
Event Management
Political and Public Affairs Communication
Fashion and Lifestyle Communication
Rural Marketing Communication
Training includes live advertising campaigns, agency simulations, portfolio projects and, at many institutes, an internship with an advertising agency, PR firm or media organisation.
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