Management

Bachelor of Business Management

Bachelor of Business Management (BBM) is a three-year undergraduate programme in general management, similar in content to a BBA, and generally recognised under University Grants Commission norms. Spread across six semesters, it covers core areas such as management principles, accounting, economics, marketing, human resources and business law, along with electives such as digital marketing or entrepreneurship at many colleges. Teaching combines classroom instruction with case studies, business simulations, a summer internship and a final-year project. BBM suits Class 12 students from any stream who want an early, practical grounding in business management before taking up a job or continuing to an MBA or another postgraduate programme. Several universities use the name BBM in place of BBA.

3 years
Duration
Undergraduate
Level

About Bachelor of Business Management

Bachelor of Business Management (BBM) is a three-year undergraduate programme in general management, similar in content to a BBA, and generally recognised under University Grants Commission norms. Spread across six semesters, it covers core areas such as management principles, accounting, economics, marketing, human resources and business law, along with electives such as digital marketing or entrepreneurship at many colleges. Teaching combines classroom instruction with case studies, business simulations, a summer internship and a final-year project. BBM suits Class 12 students from any stream who want an early, practical grounding in business management before taking up a job or continuing to an MBA or another postgraduate programme. Several universities use the name BBM in place of BBA.

Why Choose BBM

Early, practical business education

BBM introduces management, finance, marketing and HR concepts right after Class 12, through case studies and live projects.

Choice of specialisation

Many colleges let students pick electives such as marketing, finance, HR or analytics based on their interest.

Pathway to MBA

A BBM degree builds a foundation that makes an MBA or another postgraduate management programme easier to pursue later.

Industry exposure through internships

A summer internship and a final-year project give students real workplace experience before graduation.

Detailed Syllabus (6 semesters over 3 years)

Core Subjects

Principles of Management
Financial Accounting
Business Economics
Marketing Management
Human Resource Management
Business Statistics
Business Law
Organisational Behaviour
Financial Management
Operations Management

Elective Subjects

Digital Marketing
International Business
Business Analytics
Retail Management
Banking and Insurance
Entrepreneurship Development
BBM includes case studies, business simulations and industry visits through the programme, along with a summer internship usually after the second year and a final-year project report based on an organisation study.
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